Kate Shaw of Fat Quarter Shop

Interviewed by Elizabeth Townsend Gard

Date December  2018

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Part 2 of our conversation with Fat Quarter Shop.  We talk about marketing including Share-a- Sale.

 

 

 

 

 

Topics

Online shop that started in 2003

Different activities

What makes Fat Quarter Shop so successful

traditional brick-and-mortar

Fabric as something that doesn't come and go? 

Subscription boxes

QALs

Free patterns

Flash sales

YouTube Videos

Tutorials

The overwhelmingness of so much (I feel this)

family business

accounting background

Jolly Jabber blog

Share a sale