Jenny Doan of
Interviewed by Elizabeth Townsend Gard
Date March 2018
Does she need an introduction? Judy Walker, of our Quilting Army, visited Hamilton, MO, where she was able to connect with Jenny Doan. Thanks to her efforts, we are now interviewing Jenny! Oh, what an exciting day. And because Judy was a part of this interview from the start, and she is also a professional journalist (yes!), I asked her to sit in with us to chat!
Here is the story of Missouri Star, if you are not familar. The story of Missouri Star
Long-arm quilting market
YouTube Video Tutorials
Growing the empire
State of the quilting industry
2008 - the last ten years
Right of Publicity
Easy and quick patterns
7 kids in the family
Pivot and iterate
Jenny doesn't own the company
Sarah: customer experience intown. Different fabric in different buildings
A new way of doing the quilting industry
Let people make quilts in a day
Experience success and have a good experience with the hobby
"I thought I was sewing.", Says Jenny Doan.
How do you choose what fabric you are going to use in your video?
Where does a beginner start?
Process of recording the videos
How you decide on the projects
Starting a business. Do people look to you? Business products?
Why isn't there a national quilting store chain?
Selling online versus in person
- Right of Publicity
- Trade secrets
Theme music and duck at the end
How important is history?
Missouri Star products.
Customers - how many are repeat?
They are influencers. Do they use influencers?