Jill Repp - June Tailor, Inc.
Interviewed by Elizabeth Townsend Gard
Date January 2018
Jill works for June Tailor, a company that many probably know from their quilting notions, including their basting spray (at least that's how I knew them). They sell lots and lots of notions -- rulers, fusible batting, storage, rotary cutters, and more. We talk to her about the business of notions. Lots of questions.
According to their company website, the company was created in 1961, and now has over 300 products. We have lots of questions, yes.
Rotary cutting history: https://en.wikipedia.org/wiki/Rotary_cutter
Cut N Press
The beginning of the company
Role of patents, trade secrets and trademarks
changes in the industyr over that period
where the products come from
"every changing needs" - how do they change
best selling -- see if they will send samples!
Missioon statement: "Consumers recognize June Tailor® for quality, innovation and economic value."
The economics of notions - how it works
We specialize in development and distribution of products that allow consumers to enhance the quality of their leisure time by creatively using specialized tools, materials and kits.
CEO: Meri Yogers
Who is June Tailor?
Mix n Match templates (can we get samples? )
Quick Stick Quilting Temploates
Shape Cut (TM) Ruler
Quilt Basting Spray
Shape Cut Too
Cutting Mats - hard surface v. self-healing
Quilt as you go
June Tailor Fabric Cutting Kiosk
Quilter’s Starch Savvy
Role of Social Media
What products have failed
What are the best selling quilters products and why
Basting spray: can I iron after I use the spray? Will the fabric burst into flame?