Scott Fortunoff, Jaftex
Interviewed by Elizabeth Townsend Gard
Date February 2018
Scott is the president of five (yes) fabric companies: A.E. Nathan Co., Blank Quilting Corp, Studioe, Fabric Editions, and Henry Glass Fabrics. He's headquartered in New York, and he is a fourth generation owner of fabric companies. He's been doing two additional things recently: giving away sewing machines he purchases to people in need and to charities, and he is helping the industry to regroup and rebuild. He calls it the #sewrevolution "where I push people in the industry to help promote quilting which has been trending down for all too long." He also has an executive FB page and he blogs.
A week or so after the interview, it was announced that Jaftex was buying Free Spirit -- who houses big designers like Tula Pink and Kaffe Fassett. Super cool! Amazing! Big big big news.
We are excited to chat with Scott again! Listen to the podcast where Scott on Sit and Sew talks about FreeSpirit
How is FreeSpirit similar or different to the other companies?
The New office (each company have different offices?)
The fabric samples You sent
What we should think about with the industry
Social Media and their role
Inside fabric industry
The Role of Market
What we should be looking at
Role of Intellectual property in each step of the process
What is/was jobbing? Printed Flannelettes?
Sewing machine giveways/contest - Eversewn
Process of fabric
How the companies differ
The lines of fabrics
The designers of fabrics
How is the fabric made?
The life of fabric - what happens if it doesn't sell
The role of Quilt Market and Schoolhouses
Role of Social Media
Atenathan (Fleece, Flannels and Quilting)
Designers (tell us about how you get them, what they do, economics, etc)
Fabric Editions (my favorite)
3 Wishes (for shops)